Criteo
A global leader in commerce media, connects marketers and media owners through its Commerce Media Platform, enhancing consumer experiences from product discovery to purchase.
Role
Design Lead
Senior Web Designer
Skill + Set
Web Design
UX/UI
Motion
Design System
Power up the website to celebrate the launch of Criteo’s rebrand + new platform
Criteo required a captivating, distinctive website to anchor the company, aimed at revitalizing the brand. The revamped site was essential to exhibit the brand's innovation and firmly position Criteo as a frontrunner in the advertising technology sector. Specifically, the focus was on establishing Criteo as the premier commerce media platform for B2B companies, highlighting its leadership and expertise in the industry.
Craft an immersive experience showcasing the brand's leadership in adtech and commerce media platform.
The team required modular components for the website and brand. They needed a site offering more flexibility and control, enabling marketing teams to manage and expand content internally.
Additionally, support their target of 8% increase in conversions: speaking to marketers, strategists and business owners at all levels.
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Simplify the web UX + show don’t tell strategy by injecting social proof and metrics throughout.
The brand's visual identity and user experience required a major overhaul, including updates to navigation and information architecture. In collaboration with product marketing and branding teams, we crafted an optimal narrative for the website, leveraging in-depth market and persona research. We initiated our redesign with the homepage, introducing modular components and redefining core web elements such as color palette, typography, grid, and spacing tokens to rejuvenate the brand's digital presence.
Successfully launched Criteo’s new homepage with exceptional results.
Spearheaded the successful launch of Criteo's refreshed brand identity and homepage, achieving this significant milestone in just one month. This endeavor stands out as a prime example of extraordinary teamwork and partnership within the web team. My growing understanding of Criteo’s unique business needs has enabled me to introduce numerous efficient solutions, extending well beyond the initial project scope.
This accomplishment has solidified my ongoing collaboration with Criteo. Since this project, we have embarked on several new ventures together. Additionally, I continue to provide comprehensive CMS and maintenance support, further demonstrating the enduring and successful nature of our partnership.
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