Laskie

Laskie is a people-first job-matching platform where tech jobs apply to candidates. Candidates can leverage Laskie as a free B2C Saas platform where hiring managers connect with candidates through Candidate Drop, Laskie Platform, and ReverseApply. The company was acquired by Twitter (X) in 2023 as part of the firm’s first acquisition since Elon Musk bought the company.

Role

Design Lead
Senior Web Designer

Skill + Set

Web Design
UX/UI
Branding

The objective

Uniquely Tailored Landing Page to Boost Engineer Recruitment & Brand Impact.

Laskie aimed to distinguish itself in the competitive talent acquisition market with a unique, unbranded landing page tailored specifically for engineering professionals. This innovative approach was designed to set it apart from conventional recruitment platforms. The primary objectives for this landing page were to elevate brand awareness and achieve an exceptionally high conversion rate, thereby effectively connecting top engineering talent with their ideal opportunities.

The Challenge

Offering something new in recruitment with a 12% conversion goal.

My task was to strike a delicate balance: to design an innovative and unique online presence tailored for the engineering sector while maintaining a sense of familiarity and ease of use. The challenge extended to crafting a modern, eye-catching landing page that not only resonated with engineers but also achieved a minimum conversion rate of 12%.

It was crucial to articulate clearly how our service would significantly enhance the job-finding process for talented professionals, guiding them towards more rewarding career opportunities.

The Solution

Testing our way to an optimized User experience, one with a familiar yet charming aesthetic.

In redefining the visual identity, I integrated illustrative elements while trying to preserve an essential human touch in the aesthetic. This approach prioritized featuring key differentiators prominently above the fold, ensuring that the benefits to users were immediately evident. This process involved an iterative journey, with each version building upon the learnings of the previous one. Each rigorously tested and refined in collaboration with the team.

The winning variant not only aligned perfectly with our objectives but also resonated strongly with the target audience. A noteworthy insight emerged from our testing: a bottom call-to-action (CTA) banner significantly outperformed other formats like a sticky form or a right-rail CTA. This discovery underscored the importance of continuous experimentation and user feedback in achieving an effective and user-friendly design.

The Result

Landing Page Boosted Conversions by 15%, remained as UX lead consultant site wide.

The redesigned landing page significantly exceeded expectations, achieving an impressive 15% conversion rate within just three months post-launch. This remarkable performance played a pivotal role in the project's success, greatly benefiting the company and the team. After launch, I continued to provide essential support, focusing on maintenance and further enhancements. My contributions included a thorough audit of the Laskie website, where I implemented strategic UX optimizations to enhance the user experience and efficiency site wide.

The company was acquired by Twitter (X) in 2023 as part of the firm’s first acquisition since Elon Musk bought the company.

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Branding, WEbSite

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How does onboarding work?

Once you decide to move forward after the initial introductory call, you will be asked to sign up for our service (contracts are optional) and to fill out an onboarding questionnaire so that we can clearly define your business, needs, and preferences.

After I receive your submission, I'll immediately send you an onboarding email confirmation and request access to your project management tool and communication tool.If you do not have a project management tool, I will provide one through ClickUp

Once this is set up, we plan a kickoff meeting to better understand the project goals and scope, and we begin immediately after.

How do I request a new task or project?

Engage with me through your project management system, or I can provide a ClickUp board if necessary.

To initiate a new design request, simply tag me within the tool, including relevant documentation, priority level, and timeline. While meetings are useful for more complex discussions, I try to minimize unnecessary steps unless required. Video walkthroughs, for example through Loom, are also highly encouraged. That being said, I am still available for meetings anytime you feel it is necessary.

To optimize efficiency, we recommend populating the task queue with multiple requests, each marked with different priority levels. This ensures that I can swiftly move on to the next task if it is completed or temporarily stalled with another, eliminating wasted time.

What kind of tasks and projects can I request?

UX Discovery Research, Ideation, Branding, Wireframing, High-fidelity Mockups, Full End-to-End Website Refresh, Design Systems.

Is there a limit to how many requests I can have?

Once subscribed, you are able to add as many design requests to your queue as you would like, and they will be delivered in highest priority.

What programs do you design in?

Mostly Figma and Adobe Suite

What does your 100% satisfaction guarantee include?

My mission is to make you smile with every delivered task or progress report. I will work hard to continuously improve our workflows and try to adjust them for each client if possible.

However, things can get out of our control. For example, illness or life events happen. In these situations, I take ownership of my mistakes and add additional talent and time, working around the clock to make up for the lost time until you are 100% satisfied.

Do you offer a money-back guarantee?

Due to the nature of the work, there will be no refunds issued.

How do I pay?

Debit or Bank Transfers

At the end of each month I will invoice you for work completed with a NET30 or NET60 day payment term.